👋 I’m Rima!

I’m a Design Researcher & Strategist and I innovate through empathy. Since 2018, I’ve been translating behavioral insights into impactful product strategy across a variety of problem spaces, including public health, pharma, social justice, and tech.

I grew passionate about design research while earning my Masters in Public Health (MPH), where I worked on solving problems that would improve access to better healthcare. I have an immense passion for creating products, experiences, and services to improve overall quality of life. Currently, I am at Quest Diagnostics as their only UX Researcher leading the launch of their enterprise hospital product.

I also get really psyched about painting, working out, cooking, and dancing. Most of the time though, I’m probably just rewatching Parks and Recreation or New Girl for the billionth time (I am who I am…).

To learn more about my work, check out the testimonials below or download my resume.

Resume

What are people saying?

“I’ve been particularly impressed by how Rima navigates partnering with crossfunctional partners. She is clearly establishing herself as an engaged thought partner, particularly with the Product Manager and Product Designer as she has closely collaborated with both on prioritizing research asks and aligning on design needs”

Research Manager, Facebook Communities
“Rima pushed to collaborate on designing and sharing the most up to date and more thoughtful UX flows for our top priority project. I know it's been a lot of back and forth to get to this point! "

Product Manager, Facebook Groups Team
“Rima prepares various research sessions under tight and ambiguous timelines. All her ideas and methodologies outlined so far are exciting, and I can't wait to get all of the insights!”

Product Designer, Facebook Groups Team
“Rima navigated through multiple privacy reviews while managing multiple studies simultaneously. Her work really gave us product direction about what Facebook Admins want.”

Front-End Engineer, Facebook Groups Team

👋 I’m Rima!

What are people saying?

“Rima pushed to collaborate on designing and sharing the most up to date and more thoughtful UX flows for our top priority project. I know it's been a lot of back and forth to get to this point! "

“Rima prepares various research sessions under tight and ambiguous timelines. All her ideas and methodologies outlined so far are exciting, and I can't wait to get all of the insights!”

“Rima navigated through multiple privacy reviews while managing multiple studies simultaneously. Her work really gave us product direction about what Facebook Admins want.”