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https://images.squarespace-cdn.com/content/v1/600f9828c184fd0d211adec9/c7c15030-efc6-4fbf-8554-ef32342ce350/AnuMysore_Logo+FINAL_Facebook+Page+Profile+Pic+FINAL.jpg Create https://images.squarespace-cdn.com/content/v1/600f9828c184fd0d211adec9/2b275847-e8e0-435a-ad3d-614d8a1716c2/Anxiety+Disorders+Infographic-01.png Create https://images.squarespace-cdn.com/content/v1/600f9828c184fd0d211adec9/8c72e7ba-1278-405b-a821-2544c7d0c5d8/PHACs+Infographics-02.png Create https://images.squarespace-cdn.com/content/v1/600f9828c184fd0d211adec9/c67ec278-daba-4e59-a865-3a09db99b797/PHACs+Infographics_Artboard+1.png Create https://rimadesaiportfolio.com/work daily 0.75 2024-01-12 https://rimadesaiportfolio.com/work/project-one-sjr7y monthly 0.5 2022-12-28 https://images.squarespace-cdn.com/content/v1/600f9828c184fd0d211adec9/1672202208542-3HHOC0EHGCIJMQGWVE4B/unsplash-image-jCEpN62oWL4.jpg https://images.squarespace-cdn.com/content/v1/600f9828c184fd0d211adec9/1612674301971-N1594Y6FDH4E5SYYA5RY/tufts+wireframe+2.2.png Work - Tufts University | Health Services Site Redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/600f9828c184fd0d211adec9/c711c954-ab06-4329-932a-de4f71803307/tufts%2Bhs.jpg Work - Tufts University | Health Services Site Redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/600f9828c184fd0d211adec9/a6288339-7abb-4692-892f-f173028b4dde/Screen+Shot+2022-12-28+at+4.08.31+PM.png Work - Tufts University | Health Services Site Redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/600f9828c184fd0d211adec9/1614363414176-V5B3NYNI95N0X3CNIQDK/Screen+Shot+2021-02-26+at+1.14.53+PM.png Work - Tufts University | Health Services Site Redesign Site Map https://images.squarespace-cdn.com/content/v1/600f9828c184fd0d211adec9/1612674301971-N1594Y6FDH4E5SYYA5RY/tufts+wireframe+2.2.png Work - Tufts University | Health Services Site Redesign Final Sub Page “Above the Fold” Prototype https://images.squarespace-cdn.com/content/v1/600f9828c184fd0d211adec9/1612673895000-IL2O2RL9DOGJGJ3MT2O6/tufts+wireframe+1.3.png Work - Tufts University | Health Services Site Redesign Draft Sub Page “Below the Fold” https://images.squarespace-cdn.com/content/v1/600f9828c184fd0d211adec9/1612674347618-ANNKNQ55VWX7PK4HKW1F/tufts+wireframe+2.3.png Work - Tufts University | Health Services Site Redesign Final Sub Page “Below the Fold” Prototype https://images.squarespace-cdn.com/content/v1/600f9828c184fd0d211adec9/1612647765699-BDXQJ3TDPD50I4APJTAL/school%2Bof%2Bmedicine%2Bhs.jpg Work - Tufts University | Health Services Site Redesign Website 2 Tufts School of Medicine (TUSM) https://images.squarespace-cdn.com/content/v1/600f9828c184fd0d211adec9/1612647624608-OARQBU21TLZ2E9PR57UI/image.jpg Work - Tufts University | Health Services Site Redesign Website 4 Tufts Cummings School of Veterinary Medicine https://images.squarespace-cdn.com/content/v1/600f9828c184fd0d211adec9/1614628481994-9EYE1Z1HRI8WND50PDAT/Screen+Shot+2021-03-01+at+2.53.54+PM.png Work - Tufts University | Health Services Site Redesign SWOT Analysis Summary https://images.squarespace-cdn.com/content/v1/600f9828c184fd0d211adec9/1612667586883-DFZM51ET3XPMR9W39F32/Screen+Shot+2021-02-06+at+9.50.35+PM.png Work - Tufts University | Health Services Site Redesign Competitive Analysis Summary Chart https://images.squarespace-cdn.com/content/v1/600f9828c184fd0d211adec9/1614362568433-3YSZ5UT61L3LD3C7U0JY/Screen+Shot+2021-02-26+at+1.00.32+PM.png Work - Tufts University | Health Services Site Redesign Draft Home Page https://images.squarespace-cdn.com/content/v1/600f9828c184fd0d211adec9/1614362685232-DIRSJ5NFGR5BF7ZRY395/Screen+Shot+2021-02-26+at+1.02.23+PM.png Work - Tufts University | Health Services Site Redesign Draft Sub Page “Above the Fold” https://images.squarespace-cdn.com/content/v1/600f9828c184fd0d211adec9/1612647791765-2WYTDUVZR2NX22RYTZGW/smfa%2Bhs.jpg Work - Tufts University | Health Services Site Redesign Website 3 School at the Museum of Fine Arts (SMFA) https://images.squarespace-cdn.com/content/v1/600f9828c184fd0d211adec9/1614628501892-OG8NI3MBHIJDQDY6EDKW/Screen+Shot+2021-03-01+at+2.47.54+PM.png Work - Tufts University | Health Services Site Redesign Personas Using the data from qualitative interviews and competitive analyses, I created four personas representing students from each campus. These personas helped understand the patterns in student behavior. Each persona outlined the student’s “trigger to use”, “initial use”, and “repeat use” of the Tufts Health Services website for their campus. https://images.squarespace-cdn.com/content/v1/600f9828c184fd0d211adec9/1612647738705-L94FNIX22YMOIEQO9B9M/tufts+hs.png Work - Tufts University | Health Services Site Redesign Website 1 Tufts University https://images.squarespace-cdn.com/content/v1/600f9828c184fd0d211adec9/1612659002342-FZHPLOOK7O5FFPPFBKCX/Screen%2BShot%2B2021-02-06%2Bat%2B7.48.20%2BPM.jpg Work - Tufts University | Health Services Site Redesign - Search Term Optimization Analysis Search Term Optimization (SEO) Analysis I conducted a SEO Analysis to understand pain points in student health seeking behaviors. I created search strings using phrases students mentioned in qualitative interviews. I ran searches on different search engines to understand how the Tufts sites would appear in the results. I learned that grad students students struggle to find their campus’ website. https://images.squarespace-cdn.com/content/v1/600f9828c184fd0d211adec9/1612674249224-1CPIWBS0KQJQYHJKWE5W/Tufts+wireframe+2.png Work - Tufts University | Health Services Site Redesign Final Homepage Prototype https://rimadesaiportfolio.com/work/project-two-n5awj monthly 0.5 2022-12-14 https://images.squarespace-cdn.com/content/v1/600f9828c184fd0d211adec9/1671654572975-YUGR7N8N79X85H38LBGB/unsplash-image-KltoLK6Mk-g.jpg https://images.squarespace-cdn.com/content/v1/600f9828c184fd0d211adec9/1614622064232-AMIXBLELERCHCVUB7O0F/Screen%2BShot%2B2021-01-30%2Bat%2B10.35.09%2BPM.jpg Work - BLC | Patient Safety Tool Site Design https://images.squarespace-cdn.com/content/v1/600f9828c184fd0d211adec9/1614313036249-2M9MA7WMJPICTEX4CY68/Screen+Shot+2021-02-25+at+11.16.41+PM.png Work - BLC | Patient Safety Tool Site Design Affinity Diagram https://images.squarespace-cdn.com/content/v1/600f9828c184fd0d211adec9/1614313280159-ICVU757VL1H198NEKIL7/Screen%252BShot%252B2021-02-25%252Bat%252B11.20.06%252BPM.jpg Work - BLC | Patient Safety Tool Site Design Sample Interview Questions https://images.squarespace-cdn.com/content/v1/600f9828c184fd0d211adec9/1614622129806-04ZWLFTLY6AGJU8Y4HS7/Screen%252BShot%252B2021-01-30%252Bat%252B10.35.28%252BPM.jpg Work - BLC | Patient Safety Tool Site Design https://images.squarespace-cdn.com/content/v1/600f9828c184fd0d211adec9/1614622027407-Y4NVWOPNFNE723Y76QS8/Screen%2BShot%2B2021-01-30%2Bat%2B10.34.49%2BPM.jpg Work - BLC | Patient Safety Tool Site Design https://images.squarespace-cdn.com/content/v1/600f9828c184fd0d211adec9/1614373666758-FKTN1KZ2BGTKGE9ZPL9I/image.jpg Work - BLC | Patient Safety Tool Site Design https://images.squarespace-cdn.com/content/v1/600f9828c184fd0d211adec9/1614373741428-BY3IICYOFUDD85T38CQ3/image.jpg Work - BLC | Patient Safety Tool Site Design https://images.squarespace-cdn.com/content/v1/600f9828c184fd0d211adec9/1614373378169-L0TGK239UAUS2PP3HAZI/Screen%2BShot%2B2021-01-31%2Bat%2B12.17.40%2BAM.jpg Work - BLC | Patient Safety Tool Site Design https://images.squarespace-cdn.com/content/v1/600f9828c184fd0d211adec9/1614373803947-VMRS2MJV41AFML0K1YM7/Screen%2BShot%2B2021-01-31%2Bat%2B12.18.52%2BAM.jpg Work - BLC | Patient Safety Tool Site Design https://images.squarespace-cdn.com/content/v1/600f9828c184fd0d211adec9/1614373457893-JWTEF6F7WF1WQ22XBZAK/Screen%25252BShot%25252B2021-01-31%25252Bat%25252B12.17.25%25252BAM.jpg Work - BLC | Patient Safety Tool Site Design https://rimadesaiportfolio.com/work/ffwc-brand-strategy-ux-planning monthly 0.5 2022-12-28 https://rimadesaiportfolio.com/work/exploration-of-postnatal-maternal-mental-health-diagram monthly 0.5 2022-12-28 https://images.squarespace-cdn.com/content/v1/600f9828c184fd0d211adec9/1672204487312-VCPADUO3XFTGIDO7VM9G/unsplash-image-YGcleYb9wEQ.jpg https://images.squarespace-cdn.com/content/v1/600f9828c184fd0d211adec9/d90f8fa6-1626-444b-932a-71bba5c4dcb3/Screen+Shot+2023-01-05+at+4.56.37+PM.png Work - Diagram LLC | Postnatal Mental Health Discovery Research - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/600f9828c184fd0d211adec9/e6bab3f9-3def-4f8f-9cb7-bf8bfc0ff0fd/Screen+Shot+2023-01-05+at+5.05.26+PM.png https://images.squarespace-cdn.com/content/v1/600f9828c184fd0d211adec9/75a0af9b-d12f-410c-aea4-b74780ad474f/Screen+Shot+2023-01-05+at+4.59.12+PM.png https://images.squarespace-cdn.com/content/v1/600f9828c184fd0d211adec9/206f9860-e1d1-4c16-af80-ee632eda7625/Screen+Shot+2023-01-05+at+5.17.09+PM.png https://images.squarespace-cdn.com/content/v1/600f9828c184fd0d211adec9/535e4161-273d-4225-af7a-81afadbe2b0c/Screen+Shot+2023-01-05+at+4.56.37+PM.png https://images.squarespace-cdn.com/content/v1/600f9828c184fd0d211adec9/96f487bc-03fa-4089-af06-ac380c097060/Screen+Shot+2023-01-05+at+5.18.42+PM.png https://images.squarespace-cdn.com/content/v1/600f9828c184fd0d211adec9/0674257f-cb12-474f-87d9-466a0320076f/Screen+Shot+2023-01-05+at+5.05.02+PM.png https://images.squarespace-cdn.com/content/v1/600f9828c184fd0d211adec9/42ce139a-140f-401d-8776-23b2904f2d7a/Screen+Shot+2023-01-05+at+5.05.13+PM.png https://images.squarespace-cdn.com/content/v1/600f9828c184fd0d211adec9/8fcb8f1f-0066-4cf3-8992-6305d962fbae/Screen+Shot+2023-01-05+at+5.17.33+PM.png https://images.squarespace-cdn.com/content/v1/600f9828c184fd0d211adec9/37602d96-0e6c-4c51-bc01-8ad497a52d54/Screen+Shot+2023-01-05+at+5.00.45+PM.png https://images.squarespace-cdn.com/content/v1/600f9828c184fd0d211adec9/f44e5fc4-cb7e-4048-9524-59f5c7d251a6/Screen+Shot+2023-01-05+at+5.17.21+PM.png https://images.squarespace-cdn.com/content/v1/600f9828c184fd0d211adec9/bcfa6144-6356-429b-90b9-29a2a2e2c3fb/Screen+Shot+2023-01-05+at+5.05.19+PM.png https://images.squarespace-cdn.com/content/v1/600f9828c184fd0d211adec9/79ab9beb-fee6-420f-b7aa-97b51c8e7878/Screen+Shot+2023-01-05+at+5.05.34+PM.png https://images.squarespace-cdn.com/content/v1/600f9828c184fd0d211adec9/418ab7c9-7e65-4cef-a0b0-d973bd1381fb/Screen+Shot+2023-01-05+at+5.05.08+PM.png https://rimadesaiportfolio.com/work/ffwc-brand-strategy-ux-planning-eb8kc monthly 0.5 2023-02-16 https://images.squarespace-cdn.com/content/v1/600f9828c184fd0d211adec9/348b7763-9b9e-4ff8-b592-fb583a7977f3/Screen+Shot+2023-01-05+at+4.20.40+PM.png https://images.squarespace-cdn.com/content/v1/600f9828c184fd0d211adec9/5e7fccd2-c086-4969-93f3-925e0a0f1fda/Screen+Shot+2023-01-05+at+4.21.20+PM.png Work - Facebook Groups | App Update - Make it stand out Whatever it is, the way you tell your story online can make all the difference.